My client Tellabs needed to increase awareness, boost sales and establish a position as a truly innovative telecom provider--all on a budget that was pretty miniscule compared to its competitors.
I worked with them to repackage educational material the company had produced previously, from podcasts to games to whitepapers, and combine this info with timely, off-the-cuff takes on their industry. The result is a rich blog featuring opinion and insight that serves as a port-of-entry to deeper, more tech-centric content.
